Our Tools of the Trade……

We wanted to provide a page of helpful information with regard to starting and operating an internet and network marketing business. This page will be referenced often and constantly evolving as we test new and different things.

Please note some of the resources mentioned below are affiliate links to products and are provided at no additional cost to you. It is our intent to show you what we are using which has helped us tremendously in getting our business up and running. In other words, we are recommending because we have practical experience with the product or service and its ultimate value.

Blogging

• WordPress – platform for running and operating your blog
• WordPress (plugins) – plugins or tools to use with your blog to make administration and functionality easier. In other words, you do not have to know the coding language or be a programmer.
• Thesis Theme for WordPress – Options galore and a helpful support community – This is the theme or appearance of our blog. It is basically the appearance and layout. There is a cost in purchasing this theme and because there are literally thousands of FREE themes available on the web, this purchase should not be considered lightly. Our reasoning for purchasing centered on the fact that we are not technical and would need to pay a programmer for every little change we wanted to make to our blog’s appearance. This theme allows for modifications that even a novice or newbie can make very easily.

Hosting

• Host Gator – web or blog hosting service. This site is hosted by HostGator.

Email Marketing & Subscriptions

• Aweber – the premier email marketing service we primarily use
• GetResponse – another highly recommended email marketing service

Outsourcing Design Work

• Elance – we hired a consultant to help bring this blog to life from a concept. We like their bidding process and work tracking feature. A must if you have any work that needs to be done for your business (e.g. virtual assistants, technical writing, programmers, etc.).

Keyword Research

• Google Adwords Tool – Tools used to search for Keywords but you must have a google account to use

Tracking & Testing

• Google Analytics – have to sign up for a google account if you do not already have one and this is used for tracking your sites performance

Books

• Integrity is Everything: Regain Your Natural Ability to Get Everything You Want – John Lavenia
• ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income – Darren Rowse and Chris Garrett
• Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits – Dr. Wayne W. Dyer
• Why We Want You to be Rich: Two Men – One Message – Donald Trump and Robert Kiyosaki
• Crush It!: Why NOW Is the Time to Cash In on Your Passion – Gary Vaynerchuk
• The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. – Tim Ferriss
• The Business of the 21st Century – Robert Kiyosaki

Video Capturing

• Camtasia for MAC/PC – screen capture software

Niche Sites

• Internet Marketing System – awesome training system used to help you learn how to build your brand and generate additional income for your marketing business. The training library alone with 4 years of pre-recorded webinar training that you can access 24/7 is a marketer’s dream.